Bucks halftimeThe Setup
America's Team, One TikTok at a time.
Formula 1 was a niche sport in America. Five episodes, five worlds, one pit crew. Built to turn casual fans into F1 fans, one platform-native story at a time.
Bucks halftimeBucks halftime
Bucks halftime
BLXST, Red Bull Records HQ700K viewsvs. 200K benchmark
BLXST, Red Bull Records HQ700K viewsvs. 200K benchmark
BLXST, Red Bull Records HQBLXST, Red Bull Records HQ
BLXST, Red Bull Records HQThe Scope
Five worlds. One pit crew.
NBA courts, skate parks, recording studios, gaming arenas, an MLS pitch. Same team, five different cultures, zero compromise on who they are.
Soccer, NY Red BullsSoccer, NY Red Bulls
Soccer, NY Red Bulls
Venice Skatepark12%engagement vs. 3.5% industry benchmark
Gaming Center+47%YoY audience growthThe Impact
From pit lane to pop culture.
The series didn't just perform. It repositioned Red Bull Racing as an American lifestyle brand, not just a racing team, and set the stage for what came next.
BTS — NY Red Bulls
BTS — Bucks
BTS — Venice Skatepark