Drumbone PerformanceThe Setup
Percussion meets precision at speed.
The most viewed campaign in Blue Man Group history. Red Bull and Blue Man Group joined forces to promote the inaugural Las Vegas Grand Prix, built to resonate rather than just cross-promote.
Drumbone PerformancePerformance — Blue Man Group
ASMR Performance
Blue Man Group200M+ ViewsMost viewed video in Blue Man Group history
Blue Man Group200M+ ViewsMost viewed video in Blue Man Group history
Drumbone Performance125M+Iconic Drumbone Performance
ASMR Drumming Performance75M+ASMR Drumming PerformanceThe Impact
Outperformed entertainment itself.
Two iconic brands, one unmistakable moment. The campaign introduced Blue Man Group to a generation that had never seen them before, and proved a 30-year-old live act can still win the internet when the idea is right.
On set400%+Highest performing BMG campaign ever
On set5M+New accounts reached in 48 hours
BTS — Blue Man GroupBTS — Blue Man Group
BTS — Blue Man Group